Where do I come from?

I come from Pakistan, a land in a constant state of flux. The chaos and the confusion taught me to live with change and embrace change in everything I do. It keeps me in check, keeps me against the wall,  fuels me to push forward every moment of every day

What do I do?

I am a traveler, an explorer,  a seeker, I have seen a bit of the world, but the more I see it the more I realize I have seen nothing yet!  They say a Virgo's motto is "I analyze" I guess I am a living example of that. I aspire to seek the deeper meaning of things! Understanding the hidden motivations that drive people and the role of branding in their life sort of just fit with my nature!

I have been called by many names:

• Brand Strategist
• Strategic Planner
• Insight Miner
• Idea Generator - Artist
• Creative Inspirer
• Voice of the Consumer  
• New Business Hunter
• Nurturer of Brands -  Farmer
• Knowledge Sharer - Scholar
• Initiative Leader - Hero
• and God knows what!

I guess when a planner works at various marketing communications agencies, be it advertising or activation, branding or strategic marketing, he is likely to be called by a bunch of these names.