March 2010

This article looks at the phenomenon dubbed as the App Store. It is a revolution that has changed the entire mobile ecosystem. With over 3 billion downloads in 18 months the iPhone App Store has changed the game for everyone. For any mobile network operator looking to setup an App Store there are definitely some lessons to learn from Apple. With Orange and Vodafone pursuing this in a big way and with more recent announcements at the Mobile World Congress on a Global App Store Alliance things are getting hotter. We can expect major competition on this front as handset manufacturers, mobile OS developers and mobile network operators each look to create their own niche in this blooming piece of the business. Full article

November 2009

The Great Recession has taken many victims and at the forefront is all things luxury. Luxury Mobile Phones are no exception… or are they? When they said that there are two sides to every story I didn’t think they were referring to luxury mobile phones. However, when you dig a little deeper one thing is for sure, from whatever angle you see things luxury spending will never be the same.  Full article

Sep 2009

Digital Technology mainly mobile and web are changing human behavior and leading to a way of living never seen before. This article will look at 5 key directional changes in human behavior caused by the convergence of web and mobile. While these behavior changes are being led by cutting edge users and early adopters we are seeing some profound changes at the level of a common man in the poorest of countries. The objective of this article is to give an insight into these changes as it will have an impact on the relationship a user has with the various telecommunication companies it comes in contact with including network operators and handset manufacturers.Full article

November 2008

The world of telecom is changing rapidly.  Telecom Operators are getting into business of Internet Service Providers. ISPs are getting in the business of TV Distribution and VoIP.  Media Companies are getting into the Mobile Business as MVNO (Mobile Virtual Network Operators). It's a world of convergence. A world where telecom players will have to drastically reinvent themselves to create a winning brand. New start-ups will require new ways of connecting and building a brand. In this era of convergence and Web 2.0 how can brands be built. The idea of this paper is to look at global consumer trends and chalk out a branding model for the telecom industry to ride this wave of change and grapple with the blurring lines between their business and that of media and internet companies. Read paper