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  • The human mind is a powerful thing

    
The human mind is a powerful thing

    The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case!

    Click here to read my latest blog post -> http://inci.to/2ogGjIW

    Super Bowl Sunday - the most watched live television event in the US - 111 million to be exact

    Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact

    Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!

    Leaders do something that losers don't

    Leaders do something that losers don’t

    Leaders do something that losers don’t. They make the hard choices that nobody else would! They make trade-offs! And that makes all the difference! So which one are you? Click here to read the post -> http://inci.to/2kXTBbp

    Being successful is hard

    Being successful is hard

    Being successful is hard. Sustaining success even harder. So much harder that a successful company becomes it’s own enemy! Yes you read that right! But why?Here are my two cents on just why! -> http://inci.to/2hubNTP

    What makes a brand powerful

    What makes a brand powerful

    What makes a brand powerful? 

    This is probably a question that captivates marketers the world over. The answer may surprise you. And it’s rather simple. But as we all know it’s the simplest things that are hardest to do…

    Click here to read the post-> http://inci.to/2g08XHo

My Yellow Paper on “Telecom Branding”

My Article on “Impact of Telecoms on Human Behavior”

My Article on “Operator App Stores”

My Article on “Luxury Mobile Phone Buying”

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