You are all liars…especially if you work in advertising! Oh and those creative types! They are biggest liars in the world! Don’t believe me! Well I have research to back up my claims!

Read on to find out how exactly -> http://inci.to/2qmnxhc

The human mind is a powerful thing. It’s amazing how it can imbue meaning in the simplest of objects! So much emotion and context in something so ordinary – a magnet in this case!

Click here to read my latest blog post -> http://inci.to/2ogGjIW

Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!

Leaders do something that losers don’t. They make the hard choices that nobody else would! They make trade-offs! And that makes all the difference! So which one are you? Click here to read the post -> http://inci.to/2kXTBbp

Being successful is hard. Sustaining success even harder. So much harder that a successful company becomes it’s own enemy! Yes you read that right! But why?Here are my two cents on just why! -> http://inci.to/2hubNTP